1. Association: This persuasion technique tries to link a product,service,or idea with something already liked od desired by the target audience, such fun, pleasure,beuty,security,intimacy,succes,wealth,etc.
Example:
A.Converse : in addition to affordable prices, the Converse brand is also popular among teenagers because of its cool and comfortable style.
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| https://images.app.goo.gl/ixZhqYeXvKvZ6xEU8 |
B.Reebok : Reebok is a well-known brand that has many products such as shoes, bags, clothes etc.Rebook shoes are very affordable and have many styles.
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| https://images.app.goo.gl/FF2mMMvMFDVDLHMX7 |
2. Bandwagon: Many ads show lots of people using the product, implying that “everyone is doing it” (or at least, “all the cool people are doing it”).
Example:
A.INDOMIE : in their advertisment they tell over a million people in the world eat noodle Indomie,including Indonesia and this type of bandwagon.
B.MAYBELINE : in their advertisment they tell people of America make Tictac candy become they favourit mint and this type of bandwagon.
3.Beautiful People: Beautiful people uses good-looking models (who may also be celebrities) to attract our attention. This technique is extremely common in ads, which may also imply (but never promise!) that we’ll look like the models if we use the product.
Example:
A.Revlon:in every their advertisement always use beautiful people to attract buyers and this type of beautiful people
B.PANTENE: in every their advertisement always use beautiful people to attract buyers and this type of beautiful people
4. Bribery:This technique tries to persuade us to buy a product by promising to give us something else, like a discount, a rebate, a coupon, or a “free gift.” Sales, special offers, contests, and sweepstakes are all forms of bribery. Unfortunately, we don’t really get something for free part of the sales price covers the cost of the bribe.
Example: A. SHOPPEE : in their advertsment if you buy product you can get free shipping,voucher and cashback so this is example of bribery.
B.ZAFUL: in their advertsment if you buy product you can get a discount so this is example of bribery.
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| https://images.app.goo.gl/B6PX3yyYN6ViZNJp9 |
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| https://images.app.goo.gl/9tFb1PaXvGLAFHGE8 |
3.Beautiful People: Beautiful people uses good-looking models (who may also be celebrities) to attract our attention. This technique is extremely common in ads, which may also imply (but never promise!) that we’ll look like the models if we use the product.
Example:
A.Revlon:in every their advertisement always use beautiful people to attract buyers and this type of beautiful people
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| https://www.pinterest.com/pin/301600506265685700/?amp_client_id=CLIENT_ID(_)&mweb_unauth_id=f08ad616cd23411bbccdd350b427feb3&simplified=true |
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| https://images.app.goo.gl/HrGJ2xPx2ZXmR1FEA |
Example: A. SHOPPEE : in their advertsment if you buy product you can get free shipping,voucher and cashback so this is example of bribery.
B.ZAFUL: in their advertsment if you buy product you can get a discount so this is example of bribery.
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| https://images.app.goo.gl/p3YaX35vK6UBfkfR8 |
5.Celebrities:We tend to pay attention to famous people. That’s why they’re famous! Ads often use celebrities to grab our attention. By appearing in an ad, celebrities implicitly endorse a product; sometimes the endorsement is explicit.
Example:
A.INNISFREE : in their advertisement the tell one celebrities use they product for make her face look moisture and glowing and this is example of celebrities.
B.LANEIGE : in their advertisement they tell one celebrities use they product for make her face look moisture and this is example of celebrities.
6. Experts. (A type of Testimonial.) We rely on experts to advise us about things that we don’t know ourselves. Scientists, doctors, professors and other professionals often appear in ads and advocacy messages, lending their credibility to the product, service, or idea being sold. Sometimes, “plain folks” can also be experts, as when a mother endorses a brand of baby powder or a construction worker endorses a treatment for sore muscles.
Example:
A.Close Up toothpaste: in they commercial many expert recommend this product for whitening teeth with mint flavour, link : https://youtu.be/qGqmC2hswlw
Example:
A.Close Up toothpaste: in they commercial many expert recommend this product for whitening teeth with mint flavour, link : https://youtu.be/qGqmC2hswlw
B. Pepsodent sensitive expert: in they commercial many expert recommend this product for sensitive teeth, link : https://youtu.be/iHr9VJJuG48
7. Explicit claims: Something is “explicit” if it is directly, fully, and/or clearly expressed or demonstrated. For example, some ads state the price of a product, the main ingredients, where it was made, or the number of items in the package – these are explicit claims. So are specific, measurable promises about quality, effectiveness, or reliability, like “Works in only five minutes!” Explicit claims can be proven true or false through close examination or testing, and if they’re false, the advertiser can get in trouble. It can be surprising to learn how few ads make explicit claims. Most of them try to persuade us in ways that cannot be proved or disproved.
Example:
A. Chitato: in they product they tell the chips get 15 extra chips than previous product
https://images.app.goo.gl/xxnj9EXqJP2V2cnh6
B.Greek Yogurt: in they commercial they claim they product is with protein and all natural
https://images.app.goo.gl/Dpi4dbNKD83C2vAK7
8. Fear: This is the opposite of the Association technique. It uses something disliked or feared by the intended audience (like bad breath, failure, high taxes or terrorism) to promote a “solution.” Ads use fear to sell us products that claim to prevent or fix the problem.
Example:
A.MAGNUM cigarettes: in they product tell if you smoke make your body unhealty,cancer and bronchitis.
https://images.app.goo.gl/M68YQYgnGeDgnkH39
B.Sampoerna mild cigarettes: in they product tell if you smoke with your baby is a very dangerous because it will make your baby to be a passive smoker.
https://images.app.goo.gl/4H1HtytQrVUTgQPA7
9. Humor: Many ads use humor because it grabs our attention and it’s a powerful persuasion technique. When we laugh, we feel good. Advertisers make us laugh and then show us their product or logo because they’re trying to connect that good feeling to their product. They hope that when we see their product in a store, we’ll subtly re-experience that good feeling and select their product
Example:
A. Sedaap noodles: in they commercial Sedaap noodle introduce tehy product with a lot of humor to attract consumer to use they services and this is example of humor,link: https://youtu.be/LnQAzM1DZf4
B. Axis Mobile Card: in they commercial axis introduce they product with a lot of humor to attract consumer to buy em, link: https://youtu.be/-sLDNmX5zbw
10. Intensity: The language of ads is full of intensifiers, including superlatives (greatest, best, most, fastest, lowest prices), comparatives (more, better than, improved, increased, fewer calories), hyperbole (amazing, incredible, forever), exaggeration, and many other ways to hype the product
Example:
A.Westown View Apartment: they commercial they tell us that is the luxury building with affordable price in Surabaya city.
https://images.app.goo.gl/pZXE8RTfyDzhnEB86
B.Apartment Summarecon Bekasi: They commercial tell us that is the modern building with complete facilities.
https://images.app.goo.gl/reo1aATCEHff6MaQ8
11. Maybe: Unproven, exaggerated or outrageous claims are commonly preceded by “weasel words” such as may, might, can, could, some, many, often, virtually, as many as, or up to. Watch for these words if an offer seems too good to be true. Commonly, the Intensity and Maybe techniques are used together, making the whole thing meaningless.
Example:
A.Sugar Bear Hair Vitamin: in they commercial tell us they product with 13 vitamins,natural ingredients,flavore from real berries and citrus fruits and make your hair healty.
https://images.app.goo.gl/7QxBNhwxqbvsHCtS6
B.Vitamin AD Softgel Capsules for Kids: in they commercial tell us they product enchance immunity,boost brain development,Improve memory and make your kid smart.
13. Repetition: Advertisers use repetition in two ways: Within an ad or advocacy message, words, sounds or images may be repeated to reinforce the main point. And the message itself (a TV commercial, a billboard, a website banner ad) may be displayed many times. Even unpleasant ads and political slogans work if they are repeated enough to pound their message into our minds.
Example:
A.Tokopedia: in they commercial they always says the slogan (free shipping) every time they commercial show up in youtube,tv and etc.
https://images.app.goo.gl/nmZckU9rgqdfqGcW7
B.DANA App : in they commercial they always says if you pay everything by DANA you can get cashback every time they commercial show up in youtube, tv and etc.
https://images.app.goo.gl/9FBVNPksejy2j92t9
14. Testimonials: Media messages often show people testifying about the value or quality of a product, or endorsing an idea. They can be experts, celebrities, or plain folks. We tend to believe them because they appear to be a neutral third party (a pop star, for example, not the lipstick maker, or a community member instead of the politician running for office.) This technique works best when it seems like the person “testifying” is doing so because they genuinely like the product or agree with the idea.
Example:
A. Le Minerale: in the commercial people say that the taste of Le Minerale is different than other product, Le minerale have a sweet taste.LINK: https://youtu.be/mjCdh66eUCU
B.Isoplus Isotonic Drink : in the commercial people say when they need ion they drink isotonic plus.LINK: https://youtu.be/oiGGANu8n6s
15. Warm & fuzzy: This technique uses sentimental images (especially of families, kids and animals) to stimulate feelings of pleasure, comfort, and delight. It may also include the use of soothing music, pleasant voices, and evocative words like “cozy” or “cuddly.” The Warm & fuzzy technique is another form of Association.
Example:
A.Friskies (cat food) : in they commercial they showing the cute cat and people who have cat interesting to buy this food cat.LINK: https://youtu.be/YC1RxOfj_6U
B.Promina (Baby food) : in they commercial they showing cute baby and people who have a baby interesting to buy this baby food.LINK: https://youtu.be/TuB4hbgLQog
Example:
A. Chitato: in they product they tell the chips get 15 extra chips than previous product
B.Greek Yogurt: in they commercial they claim they product is with protein and all natural
https://images.app.goo.gl/Dpi4dbNKD83C2vAK7
8. Fear: This is the opposite of the Association technique. It uses something disliked or feared by the intended audience (like bad breath, failure, high taxes or terrorism) to promote a “solution.” Ads use fear to sell us products that claim to prevent or fix the problem.
Example:
A.MAGNUM cigarettes: in they product tell if you smoke make your body unhealty,cancer and bronchitis.
https://images.app.goo.gl/M68YQYgnGeDgnkH39
B.Sampoerna mild cigarettes: in they product tell if you smoke with your baby is a very dangerous because it will make your baby to be a passive smoker.
https://images.app.goo.gl/4H1HtytQrVUTgQPA7
9. Humor: Many ads use humor because it grabs our attention and it’s a powerful persuasion technique. When we laugh, we feel good. Advertisers make us laugh and then show us their product or logo because they’re trying to connect that good feeling to their product. They hope that when we see their product in a store, we’ll subtly re-experience that good feeling and select their product
Example:
A. Sedaap noodles: in they commercial Sedaap noodle introduce tehy product with a lot of humor to attract consumer to use they services and this is example of humor,link: https://youtu.be/LnQAzM1DZf4
B. Axis Mobile Card: in they commercial axis introduce they product with a lot of humor to attract consumer to buy em, link: https://youtu.be/-sLDNmX5zbw
10. Intensity: The language of ads is full of intensifiers, including superlatives (greatest, best, most, fastest, lowest prices), comparatives (more, better than, improved, increased, fewer calories), hyperbole (amazing, incredible, forever), exaggeration, and many other ways to hype the product
Example:
A.Westown View Apartment: they commercial they tell us that is the luxury building with affordable price in Surabaya city.
B.Apartment Summarecon Bekasi: They commercial tell us that is the modern building with complete facilities.
11. Maybe: Unproven, exaggerated or outrageous claims are commonly preceded by “weasel words” such as may, might, can, could, some, many, often, virtually, as many as, or up to. Watch for these words if an offer seems too good to be true. Commonly, the Intensity and Maybe techniques are used together, making the whole thing meaningless.
Example:
A.Sugar Bear Hair Vitamin: in they commercial tell us they product with 13 vitamins,natural ingredients,flavore from real berries and citrus fruits and make your hair healty.
B.Vitamin AD Softgel Capsules for Kids: in they commercial tell us they product enchance immunity,boost brain development,Improve memory and make your kid smart.
12. Plain folks: (A type of Testimonial – the opposite of Celebrities.) This technique works because we may believe a “regular person” more than an intellectual or a highly-paid celebrity. It’s often used to sell everyday products like laundry detergent because we can more easily see ourselves using the product, too. The Plain folks technique strengthens the down-home, “authentic” image of products like pickup trucks and politicians. Unfortunately, most of the “plain folks” in ads are actually paid actors carefully selected because they look like “regular people.”
Example:
A. Syrup Marjan : in they commercial they tell the people to use the product often when breaking the fast,LINK: https://youtu.be/9XikHzeE6-8
B.ABC Sauce: in they commercial they tell Indonesia people cannot be separated from the ABC Sauce.LINK: https://youtu.be/9c74Yfupz6w13. Repetition: Advertisers use repetition in two ways: Within an ad or advocacy message, words, sounds or images may be repeated to reinforce the main point. And the message itself (a TV commercial, a billboard, a website banner ad) may be displayed many times. Even unpleasant ads and political slogans work if they are repeated enough to pound their message into our minds.
Example:
A.Tokopedia: in they commercial they always says the slogan (free shipping) every time they commercial show up in youtube,tv and etc.
B.DANA App : in they commercial they always says if you pay everything by DANA you can get cashback every time they commercial show up in youtube, tv and etc.
14. Testimonials: Media messages often show people testifying about the value or quality of a product, or endorsing an idea. They can be experts, celebrities, or plain folks. We tend to believe them because they appear to be a neutral third party (a pop star, for example, not the lipstick maker, or a community member instead of the politician running for office.) This technique works best when it seems like the person “testifying” is doing so because they genuinely like the product or agree with the idea.
Example:
A. Le Minerale: in the commercial people say that the taste of Le Minerale is different than other product, Le minerale have a sweet taste.LINK: https://youtu.be/mjCdh66eUCU
B.Isoplus Isotonic Drink : in the commercial people say when they need ion they drink isotonic plus.LINK: https://youtu.be/oiGGANu8n6s
15. Warm & fuzzy: This technique uses sentimental images (especially of families, kids and animals) to stimulate feelings of pleasure, comfort, and delight. It may also include the use of soothing music, pleasant voices, and evocative words like “cozy” or “cuddly.” The Warm & fuzzy technique is another form of Association.
Example:
A.Friskies (cat food) : in they commercial they showing the cute cat and people who have cat interesting to buy this food cat.LINK: https://youtu.be/YC1RxOfj_6U
B.Promina (Baby food) : in they commercial they showing cute baby and people who have a baby interesting to buy this baby food.LINK: https://youtu.be/TuB4hbgLQog
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